Will Taylor Swift perform at the 2023 Super Bowl halftime show?

When the NFL announced on ET’s midnight that Apple Music would be the new sponsor of the Super Bowl halftime show, Swift-iverse jumped on the speculation. Taylor Swift The announcement will be at midnight, Taylor will release new music at midnight (like 99% of all major artists in the streaming era) and her new album will be called “Midnights”.

Not to disrespect Swift, but there’s actually a much more tangible reason why Swift looks like a frontrunner for the Super Bowl halftime show. all over the world.

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First, “Midnights” will be released in October. 21 — and almost inevitably followed by a major tour. Limited to one preliminary performance of “City of Lover” in Paris in September 2019. It aired on ABC and remains her last live performance. It will be Swift’s sixth album to be released in just three years. This follows re-recordings of “Lover,” her two pandemic-era albums, “Folklore” and “Evermore,” and her two “Taylor’s Versions.” The copyrights to ‘Red’ and ‘Fearless’, along with her other four previous albums, ‘Lover’, sold in controversial Scooter Brown’s acquisition of her Big Machine Records catalog it was done. Not to mention she has a lot of material to air.

All of this applies to the fact that the Super Bowl is frequently used as a teaser for major tours.

But the less obvious reason lies in Apple Music’s announcement. Or the fact that Pepsi announced this year that it would not renew his decade-long sponsorship of the halftime show. His sponsorship began in 2013 — the same year that Swift began a long partnership with Coca-Cola, Pepsi’s biggest rival for decades. Sources say Swift’s contract with Coca-Cola barred her from appearing at the Pepsi-sponsored halftime show, but whether she did or not, it would have been awkward. (There was, of course, Swift’s criticism in 2015 for the fact that the then-new streaming service wasn’t paying royalties for the music played on its trial versions, but it quickly changed its policy and It was even the exclusive streaming platform for her music.2017.)

Finally, there are more complex issues: After years of criticism of its handling of race-related issues, which culminated in Colin Kaepernick’s virtual ban from professional football, national football league made a strong effort to change the narrative by forming a long-term partnership with Jay-Z’s Roc Nation organization for entertainment, including a halftime show in 2019. The last three years have featured almost exclusively entertainers of color. Jennifer Lopez and Shakira (2020), The Weeknd (2021), and this year’s multi-artist classic hip-hop extravaganza featuring Dr. Dre and Kendrick Lamar, Snoop Dogg, Eminem, Mary J. Blige, and 50 Cent and brought in Anderson .Paak on drums. Swift, who is clearly a white woman, has come a long way in addressing this issue over the past three years. It seems likely that she’ll bring in performers of color to join her (although we won’t hold her breath waiting for Kendrick Lamar). to reenact his performance on Swift’s “Bad Blood” remix).

And finally, three sources close to the situation speak. variety that it is happening.

Representatives for Swift, Roc Nation, and the NFL did not immediately reply. varietycomment request.

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