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Trump brand hits again


Nordstrom. Naiman Marcus. TJ Maxx. And now, Sears and K Mart.

Sears Holdings, which runs Sears and Kmart retailers, announced this weekend that it will remove 31 Trump branded products from its website.

The company pulled out the product as part of a plan to focus on “the most profitable items”. Sears spokesman Brian Hanover told Reuters..

Hanover told the press that items in the Trump Home furniture line have been removed from the company’s website, but can be purchased online from third-party vendors. He said neither store was selling merchandise in physical stores.

Searching the Sears and Kmart websites did not find any Trump Home products, except those sold by third-party vendors.

In a statement on Monday, spokesman Chris Brasswaite kept Sears away from political controversy, reiterating that many Trump brand products are still available from third-party sellers.

“In this case, certain products, including very few Trump products, have been removed from our website,” he said. “Headlines do not justify the products of this particular brand offered through our business or marketplace sellers.”

Braswaite added that the company prefers to focus on its business and “leave politics to others.”

Related: Is the Ivanka Trump brand losing its glitter?

With this move, Sears will be the latest to throw away the Trump-named product.

Earlier this month Nordstrom ((((JWN). The reason was the brand’s “performance” rather than politics. Why Ivanka Trump Decided to Stop Labeling Clothing and Accessories..

President Trump Knocked on Twitter in retaliation..Nordstrom stock 7% surge in the first 2 days Following the tweet.

Other stores have also sought to stay away from the Ivanka Trump brand.

Neiman Marcus has removed the brand’s landing page from its website and refused to tell CNN Money whether to store Ivanka Trump products in stores or resume online sales in the future.

TJX ((((TJX).The company, which owns TJ Maxx and Marshalls, also said recently told workers not to emphasize the eldest daughter’s brand in the store.

Retailer Belk also said last week that it plans to remove Ivanka Trump’s products from its website, but will continue to offer the line at its flagship store.

Ivanka Trump’s line of clothing and accessories has been a hit in recent months.

According to retail analytics firm Slice Intelligence, her brand’s online sales fell 26% year-on-year in January. Slice surveyed brand sales in five online stores: Nordstrom, Amazon, Zappos, Macy’s and Bloomingdale’s.

According to Slice’s marketing and communications manager Taylor Stanton, online sales of the Ivanka brand surged in late 2015, and last month’s numbers look like a “return to reality.” According to slice analyst Jack Beckweiss, the decline in brand performance was unusual given the increased online sales of apparel and accessories in 2016.

Related: Kellyanne Conway never repents on Ivanka Trump’s plug

The Ivanka Trump brand defends its performance.

Rosemary Young, senior director of marketing at Ivanka Trump, told CNN Money last week that the brand is growing and is experiencing “significant year-over-year revenue growth in 2016.”

“We believe that the strength of a brand is valued not only by the profits it generates, but also by the integrity it maintains,” says Young.

Retailers like Bloomingdale’s, Amazon ((((AMZN).Lord and Taylor, Macy’s ((((M). And Zappos all still have Ivanka Trump products.

Ivanka Trump has taken a leave of absence from the company from which her name came from since her father took office. Although she does not play a formal role in her administration, she is expected to speak up on issues such as women’s empowerment and childcare.

–Jackie Wattles of CNN Money contributed to this story.

CNNMoney (New York) February 12, 2017 First Edition: 3:35 pm ET





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