Tech

Thursday Night Football on Amazon Prime Video gets off to a strong start with 15.3 million viewers


first monopoly thursday night football The game on Amazon Prime Video reached 15.3 million viewers, a win for the streaming service. the company announced today.

Amazon’s successful TNF game The value of making the most of sports Bring it to your streaming service.On average, TNF games usually earn about 12.84 million Amazon, Fox, and the NFL Network have shared NFL packages up until this year.

Last week’s total viewership exceeded Amazon’s expectations of 12.5 million viewers. According to AdAge.

Amazon’s total viewership of 15.3 million for the first TNF game of the year is a combination of Amazon’s first-party measurement and Nielsen’s third-party measurement. Nielsen’s measurements alone put him 47% ahead of last year’s ratings for his Week 2 game of TNF, which aired exclusively on the NFL network.

Nielsen has a total viewership of 13 million viewers, which is extracted from US Prime Video subscribers on set-top boxes, connected TV, web, mobile, and Amazon’s platforms Twitch, NFL+, out-of- Streamed on home. Watch at Los Angeles Chargers and Kansas City Chiefs home markets and over the air. A data measurement company calculated viewership for TNF’s games and pre- and post-game shows.

An average of 602,000 viewers watched local broadcasts in Los Angeles and 555,000 viewers in Kansas City, based on Nielsen’s assessment of local markets.

Amazon’s proprietary measurements are based on direct viewing data across all types of devices and accounts, including streams on Amazon’s Twitch platform. Amazon also partners with DirecTV To bring TNF games to over 300,000 national chains and local businesses. The company added Nielsen’s figures to give the final total.

Last month, Amazon and Nielsen three year contract Measures the rating of Prime Video’s Thursday Night Football game. This was the first time Nielsen included the streamer and its live his streaming program in its national television measurement service.

Amazon sends TechCrunch a memo sent to Amazon staff on Monday, September 19th. In the memo, Amazon Prime Video’s global head of sports, Jay Marine, boasted that Thursday night’s football helped Prime Video earn a record number of subscriptions.Note is leaked to the public Earlier this week.

“The viewership exceeded all our expectations for viewership,” Marlene wrote. She “also saw the largest three-hour U.S. Prime sign-up ever in Amazon’s history, including Prime Day, Cyber ​​Monday and Black Friday, during the TNF broadcast,” the memo wrote.

Marine also said Amazon’s first TNF exclusive broadcast “delivered the most-watched primetime night in the United States in Prime Video history.”



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