Tech

Small Dreamforce still big talk at first live meeting in 3 years


with Marc Benioff The company certainly knows how to put on a show. In fact, Benioff has been wearing his spectacle to Dreamforce customers since 2003. That is, until the pandemic hit and the whole shebang was online for a few years.

This week, Salesforce events are back for their 20th anniversary. Everyone seemed happy to be a part of the live event.

Reported in-person attendance of 40,000 was well below the pre-pandemic peak of 150,000 when all San Francisco hotels were sold out, but still significant. He counts 110,000 people (including me) who watched parts of the event online, and I’d say it’s about the same.

At this week’s press conference, Salesforce co-CEOs Marc Benioff and Bret Taylor certainly welcomed the opportunity to speak face-to-face again with customers, analysts, investors, the press, and more. It was the first time many of the company’s employees were actually in attendance, they said, because Salesforce had grown a lot since his last in-person Dreamforce.

There may not have been as many live attendees as there have been in previous years, but there were still plenty of celebrities like Matthew McConaughey, Jennifer Hudson and Bono. A few people have appeared. Dreamforce has always been a star in his power, and the company spared no in-person gathering for his first in three years.

This year’s live music event, which has seen some of the biggest names in the past including U2 and Foo Fighters, was the Red Hot Chili Peppers.

Of course, it wouldn’t be Dreamforce without co-founders Benioff and Parker Harris joking around on stage highlighting the new technology Dreamforce is introducing.

As you can imagine, it wasn’t all fun, games and spectacles. There was also an important announcement. Let’s take a look at some of the highlights.



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