Shopify agrees to consumer safety adjustments in Europe

Shopify has agreed to make changes related to shopper safety and fighting counterfeiting after regulatory intervention in the European Union following numerous complaints. the committee said today.

Changes were agreed to include a commitment to create a “quick and effective” “notice and action” procedure To report problems discovered by national consumer authorities. And an agreement to change the template to encourage traders to be more transparent with consumers.

Complaints, which peaked during the COVID-19 pandemic, mainly relate to web stores hosted by b2b e-commerce platforms, according to the EU, linked to illegal activities such as bogus offers and bogus scarcity claims. turned out to be involved. supply counterfeit goods; or fail to provide contact details.

Shopify has agreed to close stores if concerns are raised by EU consumer protection authorities, and has agreed to provide “relevant company details” to regulators.

Regarding templates, the EU said Shopify has committed to including fields for company information and contact details in its webshop contact page templates, as well as its terms of service, privacy policy and refund policy generator. .

It also agreed to provide traders with clear guidance on applicable EU consumer law, he added.

The context here is that the EU will begin dialogue with Shopify in July 2021, working with the EU’s network of National Consumer Protection (CPC) authorities to push Shopify to create. Changes to address illegal activity of traders on that platform.

In a statement, Attorney General Didier Lainders welcomed Shopify’s efforts.

“Almost 75% of Internet users in the EU shop online. We welcome Shopify’s commitment to ensure that traders operating on the platform are aware of their responsibilities under EU law and can be withdrawn if they break the rules.”

The EU added that national consumer authorities in the region have also agreed to increase cooperation with the Canadian Competition Authority for Shopify traders not based in the EU/EEA. Affect users elsewhere.

Block said the implementation of Shopify’s commitments will be overseen by the CPC, adding that national consumer protection authorities could also decide to initiate action at the national level to ensure EU standards are followed.

Recently, a similar EU-CPC dialogue procedure involving TikTok (also launched in response to a series of complaints) led the video-sharing platform to: Committed to Enhanced Advertising Disclosure.

in the meantime Amazon also recently bowed to systemic pressure After another one of these CPC interventions – from EU consumer protection regulators – they agree to ditch the dark pattern of prime cancellations in the region.

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