Nike says it’s time to tackle equality with a new advertising campaign.
On Sunday, the company screened a star-studded short film titled “Equality” to commemorate Black History Month.
This ad features athletes sponsored by Nike Lebron James, Serena WilliamsKevin Durant, Gabby Douglas and others “amplify their voices to increase the positive value that sports can represent, open their eyes and focus more broadly,” the company said.
Actor Michael B. Jordan will voice the film, and singer Alicia Keys will direct Sam Cooke’s “A Change Is Gonna Come.”
“Is this what the history of the land promised?” Jordan says. “Here, in these lines, in this concrete coat, this lawn patch, here you are defined by your actions-not your appearance or beliefs.”
Nike will place advertising for the campaign across cities in the United States and Canada on social media, billboards, and posters. We will also sell “Equality” branded T-shirts and shoes as part of our annual Black History Month collection.
The campaign’s apparel will be worn by Nike athletes during the NBA All-Star Weekend.
Nike says it has donated $ 5 million to organizations such as mentors and peace players this year, “promoting equality in the community” across the country.
Nike’s new campaign begins a week after many companies publish ads for inclusion and acceptance in the Super Bowl.
Budweiser, 84 lumber, coca cola ((((Airbnb, Kia, ).Tiffany (((( It was one of the brands that featured a message about immigration, equality and environmental protection. ).
–CNN Money’s Ahiza Garcia contributed to this story.
CNNMoney (New York) February 12, 2017 First Edition: 12:51 PM ET