Tech

Rad Power Bikes and Cycle are piloting consumer e-bike subscriptions


Rad Power Bikes is America’s favorite electric bike brand. Raised over $300 million will launch a subscription service for bikes in the last two years next week.The company has partnered with Berlin-based e-bike subscription service Cycle It supports courier and last mile delivery and is being tested in Berlin.

Starting September 22nd, Cycle will offer two cargo bikes. rad runner When wheel wagonrent at the starting price For €79.90 a month, Cycle says you can choose between a monthly rolling rental or an annual contract.

According to Arno, the partnership is Rad’s first subscription play. While the company has focused on direct-to-consumer sales, it hopes to attract new customer segments who would rather pay to use an e-bike than outright own it. Saladin, Rad’s European Business Director, said:

“For this pilot, we want to understand the scale of demand and the exact value these customers are looking for,” Saladin told TechCrunch. “This helps us determine the optimal value proposition and potential demand.”

Also new to Cycle is partnering with Rad to offer a consumer-focused subscription service. Former GetHenryIn its short life, the startup has primarily served the needs of last-mile couriers and fleets. Cycle has its own in-house developed cargo bikes, used by many of its fleet and courier customers, but in the spirit of versatility and choice, Cycle has begun adding Rad bikes to its lineup for 2020. .

“The Rad Power Bikes’ unique look caught a lot of people’s attention on the road,” Cycle co-founder and CEO Luis Orsini-Rosenberg told TechCrunch. “Since adding the vehicle to his fleet, he hasn’t gone a week without receiving an email from a private customer asking him to buy or rent.”

Cycle has the on-site operations, bike maintenance and subscription infrastructure in place to operate in Berlin, so all Rad has to do is deliver the goods. Customers can pick up their fully assembled e-bikes from the cycle’s workshop in the trendy district of Berlin’s Kreuzberg. Service is clearly included and repairs can be booked using the Cycle app. Paranoid customers can add a “peace of mind” package that greatly reduces the excess in case of major damage or theft.



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