measurement one leaf, a new startup that wants to take hypnosis mainstream. The startup has designed an app that helps people quit smoking, reduce anxiety, and lose weight by following various programs, including hypnosis.
Oneleaf has raised $4.6 million (€4.2 million) from Frst, Kima Ventures, Raise Ventures and several business angels. Bpifrance donated hundreds of thousands of dollars more through equity-free funding.
“How to quit smoking has been a really big topic for me. I discovered a whole new world: hypnosis,” founder and CEO Eliott Cohen-Skalli told me. “And digital experiences are better than physical ones. Hypnosis is a state of both relaxation and concentration.”
According to Cohen-Skalli, the reason it’s easier to practice self-hypnosis at home is because you’re in a peaceful, familiar environment. You’re not in someone’s office sitting next to a stranger.
There is also a reason why the app works so well in the hypnosis industry.A real hypnosis session can be very expensive, especially in the US
Oneleaf has written several 21-day programs to help with smoking, weight management, and sleep deprivation. The company worked with hypnosis experts to design sessions for Laurent Tutton, Emily Barcetis, Judith Prochaska and others.
The startup then recorded these sessions and added binaural beats to the background music. The result is an audio-only experience that you can start anytime from your phone. Each session lasts 20-30 minutes.
Similar to meditation and fitness apps, Oneleaf is betting on subscription revenue. A user can access Oneleaf’s content library if he pays $68. There are also in-app purchases that can unlock specific programs.
The app has been in use for several weeks already and feedback has been good so far. The company now hopes to generate 10,000 monthly downloads as soon as possible. In terms of distribution strategy, the company generates some downloads via ads, attracts his web users with popular keyword-optimized content, and forms partnerships with some influencers.
By the end of 2023, Oneleaf hopes to be able to convince companies to pay for their products so that they are part of their benefits package. Many companies pay for employee assistance programs and various subscription products. His addition of Oneleaf to this lineup of apps and services makes sense and could create an interesting second revenue stream for startups. But first, it will be interesting to see if Oneleaf can build a loyal user base with its consumer products in the coming months.