Mighty Capital’s claim is that the best product wins. Even more so in a recession.

“If your customers don’t like your product, no amount of salespeople or engineers can save you in the long run.”

when there is a founder With people laying off staff and cutting costs to face the recession, it may seem like an odd time to tell startups to take their products as seriously as they’ve always done. do users really care about their product experience? Say Yes Mighty Capital‘s portfolio includes companies such as Airbnb and Amplitude.

The San Francisco-based VC firm has a core thesis. The best product wins. Also, they are not disabled by modified macro conditions. On the contrary, his founding partner at Mighty Capital, SC Moatti, “It’s probably more relevant than ever,” he told TechCrunch.

SC Moatti is a former Facebook executive with a passion for all things product. In addition to her role at Mighty Capital, she is also the founder and CEO of Mighty Capital. important producta high-speed network of product managers touting the benefits of product-led growth.

Product-led growth makes sense in a recession. If it’s the product itself that does the heavy lifting, that means your spending on sales and marketing can be significantly reduced. This makes successful product-driven companies more likely to grow rapidly and generate revenue, and is what investors love to hear today.

However, there are pitfalls. You can’t be product driven without a great product. But entrepreneurs are understandably nervous about making the kinds of investments they’ll need if the burn rate is already keeping them up at night.

To get a sense of how SC Moatti thinks about the product and spending conundrum, we asked her a series of questions that founders might have if they were considering a product-led leap. Her response is below, edited for length and clarity.

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