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Materials startup Novoloop introduces upcycled outsoles to On’s new running shoes.


making sneakers is dirty Jobs that are heavily dependent on fossil fuels. Shoe manufacturers have experimented with many ways to reduce their footprint, from recycled plastic uppers to sugarcane-derived foam midsoles.

Well, there is a new approach called upcycling.material start-up Novorup and running shoe manufacturers united nations today announced a partnership to manufacture outsoles made from upcycled thermoplastic polyurethane. This is his one of many materials debuting in his Cloudprime, On’s new climate-friendly sneaker.

The partnership will be announced today at the Elemental Excelerator event as part of Climate Week in New York City. TechCrunch features exclusive details about the collaboration, Novoloop’s novel materials, and how they’re made.



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