LPGA Michelle Wie West Acquires New Sponsor for Third-Most Expensive Event on Tour

of LPGA .

of Mizuho America The Open will take place May 29-June 4, 2023 in the shadow of New York City at the Liberty National Golf Club in Jersey City, New Jersey, where the Presidents Cup and PGA Tour playoffs were held. The event represents Mizuho Americas’ first foray into sports sponsorship, raising $2.75 million, making the tournament his third-highest-paid non-major event on the circuit. .

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The company also Michelle Wee Westhost tournaments and become brand ambassadors for financial institutions.

As an added twist, the tournament coincides with the U.S. Junior Golf Association event, allowing 24 top amateur girls aged 12-19 to play alongside LPGA players in Saturday and Sunday rounds. . “When I announced my departure from competitive golf earlier this year, my goal was to continue living up to his LPGA motto, ‘Act Like a Founder’ and leave the game in better shape than I found myself. It was,” Wee West, 32, said. , said in her press release. “We can make that happen and influence the next generation of the game. I am proud.”

Mizuho Worldwide, a global financial services company with total assets of $1.67 trillion, has previously sponsored the Tokyo Marathon and the Tokyo Olympic and Paralympic Games, but this is the first sports connection for the Americas division . Partnering with Excel Sports Management, which owns the event, at least in part, “opportunity, equity and next generation or talent,” said Shuji Matsuura, chairman and CEO of Mizuho America. mentioned in the release.

Mizuho isn’t the first to find women’s matches appealing. The new tournament brings her a record $93.5 million in prize money to her LPGA 32 event on the 2023 calendar. This is up from his $68.5 million in 2018. At the same time, his television exposure continues to grow, with network TV appearances going from 6 a year ago to 10 this year.

“The LPGA is committed to integrating and growing all parts of the women’s golf ecosystem, and this event is perfectly aligned with that goal,” said LPGA Commissioner Molly Marcow Saman. From the first time I met Mizuho and the Liberty National team, how committed they are to using this tournament as a platform to move forward and make it a game-changing event for players, employees, fans and more broadly. It was clear what we were doing: providing opportunities for girls and women both on and off the golf course.”

Part of the LPGA’s success in recent years has come from playing more often on the game’s most acclaimed courses. From Andrews, Pebble Beach and Balthasur to Muirfield, Pinehurst and Parliament. Liberty National adds to a series of eye-catching layouts. It also offers a view of New York Harbor and the Statue of Liberty (a woman who knows how to stand up for something and get attention) made for social media.

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