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Future Warsaw


Driven by a desire to get Poles to think about their financial security, ING Bank Śląski has launched an unusual campaign to encourage people to imagine where they will be in the future.

found online yes-w-przyszlosci.plthose who volunteered for the wildest proposal, are a dream come true thanks to futuristic posters depicting individuals who said they were cycling through space or “fishing in a space pond.” I noticed that

Image: ING & AI

Conceived by an agency named Gong, the campaign is the first marketing campaign in Poland to be co-authored using artificial intelligence. In fact, even the project’s music was composed by AI.

This may sound strange, but it gets even stranger. Using AI capabilities, the agency challenged the system to predict what cities of the future might look like.

Image: ING & AI
Image: ING & AI
Image: ING & AI

Using a current image of the city as a baseline, an algorithm was used to visually predict how a large Polish city might change in the future.

Among other things, we see how the Warsaw mermaid transforms into a space girl and fills the sky with flying objects.

Among the capital’s more iconic landmarks, Sigismund’s Column appears to have been significantly raised to tower above the Old Town, while the Royal Castle’s renovation includes a futuristic structure anchored to the sides. It seems to contain a joint bond with Zeppelin.

Image: ING & AI
Image: ING & AI
Image: ING & AI

Elsewhere, those of us living into (very) old age may live long enough to see the construction of new stadiums and, not to mention the demolition of the Museum of Modern Art.

It stands out when AI is absent, but AI recognizes Pl instead. Dirty as the home of an inner city park.

Image: ING & AI
Image: ING & AI
Image: ING & AI

And then there’s the Riverfront – retaining much of its raw and natural beauty, one image shows a gravity-defying, metal-like platform emerging from a wooded area. This seeming behemoth is covered in blooming greenery.

Not Warsaw as we know it.


(Image: ING & AI)





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