BeReal suffers outage for hours, refuses to explain

Generation Z Favorite Social App BeReal experienced a lengthy service outage today, which the company only briefly — and rather obscurely — acknowledged. Tweet, said: “Yes, we’re working on it.” In recent months, the Paris-based app maker has seen its photo-sharing service rise to the top of his App Store, along with Facebook, Instagram and even his TikTok. competitors out of first place. 1 spot, sometimes. But the company has also developed a reputation for not being very good at communicating. That pattern seems to be spreading to our own users as well.

To date, the startup hasn’t officially offered on-record interviews with the press, but it’s willing to meet with some for off-the-record briefings. financial times.)

However, this hesitancy to communicate extends beyond the media. When BeReal faced a lengthy outage today (spanning hours and frustrating users unable to upload photos), the company couldn’t say a word.

Meanwhile, dedicated users flooded the account’s Twitter replies asking for more information, while others posted complaints on the hashtag #BeRealDown. Many just wanted to know if the problem they were having with the app was affecting other people as well.

Asked for comment, BeReal declined to answer some questions related to the suspension. This includes whether the company was aware of what caused it, how widespread it was, and when it would be resolved.

Naturally, that team may have struggled to address any technical issues before responding to these inquiries. was only pointed out this tweet It says, “All is well now.”

This lack of transparency from companies simultaneously pushing their user bases of millions to be “real” with each other is starting to fade.

At this point, one has to wonder how companies like this would respond in the event of a more serious issue affecting their platform. What if a malicious person somehow gets involved with the platform? If so, what can BeReal say?

The company can’t keep pretending to be a small indie app maker.this is Raises $30M in Series ALed by Andreessen Horowitz and Axel Series B at DST Globalvalue startups, pre-money over $600 million, according to the app According to Sensor Tower data, it has been installed nearly 46 million times. No. 3 app on the non-gaming charts of the US iPhone App Store today — only temporarily eclipsed by widget creators after the release of iOS 16. We plan to monetize with subscriptions soon.

Avoiding the press may be BeReal’s current strategy, but not communicating with its own users seems like a failure. BeReal is on the rise, but we cannot expect its continued success just yet.

After all, young people are not capricious when it comes to trying out or abandoning new social experiences.And only TikTok Fully replicates the entire BeReal format If so Instagram When snapchat To some extent. If BeReal wants to be seen as a company and not just a feature that is copied, it’s time to act like a company.

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