Apple Music Sponsors Super Bowl Halftime Show

Snoop Dogg will perform at the 2022 Super Bowl halftime show. | | Photo by Michael Owens/Getty Images

Apple Music will sponsor the Super Bowl halftime show next February, replacing longtime sponsor seconds press releaseMore than 120 million people watched the Super Bowl LVI Halftime Show this February, according to the NFL. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar. of new york times report The exact terms of the final deal weren’t disclosed, but the NFL reportedly had a sponsorship deal worth around $50 million.

The deal comes at a time when Apple and other streaming service providers are increasingly looking to sports as a source of growth. Apple already has a deal to broadcast major league When major league soccer Apple TV Plus games, rival Amazon…

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