Entertainment

Apple Music replaces Pepsi to sponsor Super Bowl halftime show


The iconic Super Bowl halftime show gets a major makeover.

Apple has signed a deal to take over as the event’s main sponsor, replacing Pepsi, who has sponsored the show for the past 10 seasons.

The multi-year sponsorship begins this season’s Super Bowl on February 15th. 12 Glendale, Arizona.

“Music and sports hold a special place in our hearts, and we are very excited to see Apple Music become part of the biggest stages for music and football,” said Apple. said Oliver Schusser, vice president of Music and Beats. said in a statement.

“We look forward to even more epic performances next year and beyond at the Apple Music Super Bowl Halftime Show.”

Dr. Snoop Dogg. Dre, Eminem, Mary J. Blige, 50 Cent and Kendrick Lamar will be the last to perform the Pepsi Super Bowl halftime show.
Getty Images

Terms were not announced, but analysts expected the league to earn at least $50 million a year for the rights.

Nana-Yaw Asamoah, senior vice president of partner strategy for the NFL, said: said in a statement.

Pepsi is the namesake of a decade of halftime performances featuring Mary J. Blige, The Weeknd, Coldplay, Bruno Mars and more.
Pepsi is the namesake of a decade of halftime performances featuring Mary J. Blige, The Weeknd, Coldplay, Bruno Mars and more.
Getty Images

“For the world’s most-watched musical performance, we could not think of a better partner than Apple Music, which entertains and inspires millions of people around the world through the intersection of music and technology. , is a motivational service,” Asamoah added.

According to the NFL, last year’s halftime show was a huge success after more than 120 million viewers watched the show. The cast includes Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent and Kendrick Lamar.

Pepsi became the halftime show sponsor in 2013, taking over from Bridgestone, which sponsored the show from 2008 to 2012.

Pepsi’s 10th season as halftime show sponsor includes Beyonce, Coldplay, Bruno Mars, Katy Perry, Lady Gaga, Justin Timberlake, Maroon 5, Shakira, Jennifer Lopez, Weekend.

with post wire



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