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Apple CEO Tim Cook calls for a “massive campaign” against fake news


Apple CEO Tim Cook wants the tech industry to take action on “fake news” articles that are polluting the Web.

“We need a big campaign. We need to look at all the demographics,” Cook said in a rare interview.

Speaking of The Daily Telegraph newspaper “All of us tech companies need to create some tools to help reduce the amount of fake news,” Cook said.

CEOs of other major tech companies like Facebook boss Mark Zuckerberg have talked about this issue in recent months. But Cook’s comments were more straightforward.

According to the telegram, he said the stories and hoaxes that were created were “killing people’s hearts.”

And he called the “fake news” plague “a big problem in many parts of the world.”

The term “fake news” was originally coined to describe an online story designed to deceive readers. Often, these stories are shared on Facebook and other social networking sites to benefit creators. At other times, the story is essentially a promotion made for political purposes.

This kind of story received widespread attention before and after the American elections. Fictitious stories with titles such as “Francisco shocks the world and recommends Donald Trump to the president” have won millions of clicks.

It can be very difficult for web surfers to distinguish between legitimate news sources and fake.

That’s where companies like Apple come in.

In a Telegraph interview (part of a few days trip to Europe), Cook said, “Many of us are now in the complaining category and don’t know what to do.”

He urged both technical and intellectual solutions.

“We need the latest version of our public service announcement campaign. If we have the will, we can do it quickly,” Cook told the newspaper.

He described the music that media literacy proponents could hear.

“It’s as if we need a new course for modern kids, digital kids,” Cook said.

Efforts to teach media literacy with a focus on digital skills are scattered in some schools, but they are by no means universal.

When asked if Apple promises to fund the PSA campaign, an Apple spokesman said the company hasn’t commented on Cook’s interview anymore.

Apple’s CEO also suggested that tech companies could help get rid of fake stories, but added that “we must squeeze this out without free speech or press freedom.”

Apple’s own Apple News app is believed to be a relatively reliable place to find information.

The company “reviews publishers participating in Apple News.” BuzzFeed focused on December last year.

The app also has a “concern reporting feature that allows users to flag fake news and malicious language.”

Facebook recently started working with Fact Checker to test the “warning label” that users see when they share a myth.

In a newspaper interview, Cook is optimistic that the “fake news” plague is “short-term and I don’t think people want it at the end of the day.”

CNNMoney (New York) February 11, 2017 First Edition: 8:00 pm ET



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